As a start-up brand owner, we want to convey our brand’s culture and message to consumers, build interaction, and generate customer interest in the brand. Apart from online brand marketing, one of the most traditional ways to create a connection and interaction is through the product’s packaging.
The thought you put into the packaging of your products can resonate with consumers. In the 10 seconds when a consumer’s eyes come into contact with the shelves or the screen, the product that most intuitively makes them want to learn more is the one with strong visual packaging. To capture these 10 seconds, it is the brand’s design and cultural communication that is behind it.
When creating a brand, every aspect of the process is planned with a certain budget, and these factors influence the pricing of the product. Which of these factors would you consider in the cost of a packaging investment?
- Starting quantity(MOQs) – this is most intuitively reflected in the cost of the expenditure.
- Trial and change opportunities – for an undefined brand, there is unlimited room for creativity, freshness, bold and adventurous ideas, and iterative optimisation options at any time.
Idea and concept- to demonstrate our brand culture’s responsibility to consumers and society, not just in words but through actions with using the sustainable packaging
DXC Pack’s digital solutions take all of these concerns into account. As in the case of our work with the pet food start-up brand, the range of designs were produced using digital printing solutions.
Each design has its own identity, each flavour is represented by its own colour. It is not limited by the number of colours printed and is not billed by the number of colours. With a paper-touch matte finish, delivering a dual sensory experience—visually striking and delightfully tactile.
If you want to further update your pet food recipe, wins over furry friends’ tummies. This is accordingly going to update the packaging, the cost of the change is still minimal under the use of digital printing. Update formulas, launch limited editions, or refresh promotions at anytime.
Apart from the appearance, the material inside is equally important. These lovely bags are recyclable with CYCLOS-HTP certified (>90% recyclability), using Mono PE structure with EVOH oxygen barrier ensures flavour preservation. By choosing sustainable materials for testing, you can start with 1,000 pieces of a single SKU and show your brand responsibility in action by choosing sustainable packaging.
DXC Pack is your partner in this journey and grow with you at full speed!
Juno Qian (Ms.)
Overseas Sales Department
